Hey marketers! I am best digital marketing expert in wayand and i think ai and automation explained simply. Ever feel like there aren’t enough hours in the day to write blog posts, send personalized emails, and constantly check your ad campaigns? Good news! Artificial Intelligence (AI) and Automation are here to be your ultimate sidekicks, making your job easier, smarter, and more focused on the fun creative stuff.
Ditch the sci-fi film robots—imagine AI as a really intelligent assistant and automation as a workflow manager. They collaborate to take care of the monotonous, head-numbing tasks, so you have more time to create fantastic strategies and engage with customers!
What AI and Automation Do for You (The Short Version)
- Make Your Content Super Personal
AI is that friend who actually remembers what you like. It scans all the information—what people click on, what they purchase, what they read—and applies it to surface the exact right content or product suggestion to the person.
Previously: Sending the same generic email to everyone.
With AI: Sending a special email with products just for them, from what they viewed yesterday. That equals more clicks and more sales! → Hyper-Personalization.
- Make Content Quicker Than You Can Swallow Coffee
Ever looked at a blank screen wondering how to write a catchy social media caption or a good subject line for an email? AI software (such as those for Generative AI) can assist you!
They can create blog post outlines, propose memorable ad copy, or even compose various email variations in an instant.
The Marketer’s Task: Please the AI with your brand voice and a solid concept. Then, review and add your human flair to ensure that it reflects you.
- Take Over the Tedious Repetitive Tasks
This is where automation excels. It’s all about creating a “trigger” that generates an “action” without your having to do anything.
Email Workflows: A customer purchases something (the trigger). Automation automatically sends out a “thank you” email and subscribes them to a “loyal customer” email series (the action).
Chatbots: A customer does something like asking a frequent question on your site. An AI chatbot responds right away, 24/7, saving your customer service team.
- Smarten Up Your Ad Spending
Platforms such as Google Ads and Facebook Ads already apply AI to be smarter. They continuously examine how well your ads are performing and make automatic adjustments to bids and targeting to display your ad to the most likely individuals to convert.
The Outcome: You spend less on uninterested people and more on interested people willing to buy. → Improved ROI.
Your Role is More Important Than Ever!
Remember, AI and automation are simply tools. They exist to do the heavy lifting so you can concentrate on strategy, creativity, and the human touch of marketing. Your brand voice, empathy, and big-picture ideas are something a machine can’t replicate.
So, welcome your new sidekicks, learn to utilize them, and your marketing results will take off!
Watch this video about how AI is revolutionizing content creation for digital marketing: AI and Content Creation. The video offers a briefing on some of the AI tools that can be used to automate content creation, which is directly applicable to taking advantage of automation in digital marketing.